Deliberately built.

Carefully selected.

A senior-led, cybersecurity-focused firm designed to give founders and investors the strategic communications and marketing they actually need.

No layers, no noise, no handoffs.

Who We Are

This isn’t a traditional PR founding story.

After 15+ years in cybersecurity PR, Nina had seen the pattern clearly: the companies that win attention don’t rely on traditional PR models.

The gap wasn’t execution. It was the model itself.

At the same time, Joseph and Oliver were building Aspiron Search into one of the most connected recruiting platforms in cybersecurity, deep inside the networks that actually shape the industry. They met through events, partnerships, and CyberBytes: The Podcast.

Nina brought the thesis. Joseph and Oliver brought the access. What followed wasn’t a typical collaboration. It was alignment around a better approach. Aspiron Influence is the result.

Our Approach

Embedded, Not External

We work like we’re part of your team because the best outcomes come from being inside the business, not outside of it.

We stay close to the details, understand the context, and align with how your team actually operates.

Clarity Over Cleverness

We focus on what actually moves things forward and cut anything that doesn’t.

Clear, direct communication beats overcomplicated thinking every time.

Ownership at Every Step

We communicate directly, collaborate openly, and take responsibility for the outcome.

When something needs to be done, we do it—and we stand behind it.

No Default Playbooks

In a market full of rinse-and-repeat PR and marketing, we don’t follow templates.

We bring sharper thinking and more creative approaches designed to earn attention because doing what everyone else is doing isn’t a strategy.